Friday, January 13, 2012

Good Business Sense

Everyone these days seems to be doing a lot of online shopping. I thought I'd share a story about one online merchant that my wife Diane did business with over the holidays.

I had asked for a particular fishing lure called a Northbar bottle darter, in a certain color for my birthday. My wife ordered it online from The Surfcaster: The Surfcaster - Rods, reels, lures, and equipment for the serious surf and inshore fisherman

Well apparently I have good taste in lures! The Northbar darter has taken some pretty large stripers from the looks of the photos on their website: Blog Northbar Tackle Montauk, NY

The lure/color I wanted was sold out! Doug the owner of The Surfcaster sent my wife the Northbar bottle darter I wanted in Blk/Purple so she would have something to give me on my birthday. He said he would email her when the out of stock lure became available.

Well Doug went a step further than that. He sent the lure I wanted for free and included a hand written note thanking my wife for her patience!

It arrived just in time to make a truly surprise Christmas present for me! Many thanks to Doug for being a gentleman and going the extra yard for his customers.

And while on the subject of lures I found this beauty while walking the tide line the day before Christmas.

One of my winter projects will be stripping this wood lure down and refinishing it for striper season.

2 comments:

  1. Now that is excellent customer service! I would definitely buy again from that outfit. I love it when things like that happen!

    Happy Friday!!

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