Friday, January 13, 2012

Good Business Sense

Everyone these days seems to be doing a lot of online shopping. I thought I'd share a story about one online merchant that my wife Diane did business with over the holidays.

I had asked for a particular fishing lure called a Northbar bottle darter, in a certain color for my birthday. My wife ordered it online from The Surfcaster: The Surfcaster - Rods, reels, lures, and equipment for the serious surf and inshore fisherman

Well apparently I have good taste in lures! The Northbar darter has taken some pretty large stripers from the looks of the photos on their website: Blog Northbar Tackle Montauk, NY

The lure/color I wanted was sold out! Doug the owner of The Surfcaster sent my wife the Northbar bottle darter I wanted in Blk/Purple so she would have something to give me on my birthday. He said he would email her when the out of stock lure became available.

Well Doug went a step further than that. He sent the lure I wanted for free and included a hand written note thanking my wife for her patience!

It arrived just in time to make a truly surprise Christmas present for me! Many thanks to Doug for being a gentleman and going the extra yard for his customers.

And while on the subject of lures I found this beauty while walking the tide line the day before Christmas.

One of my winter projects will be stripping this wood lure down and refinishing it for striper season.


  1. Now that is excellent customer service! I would definitely buy again from that outfit. I love it when things like that happen!

    Happy Friday!!

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